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| Forward Linkage |
Forward linkage – Marketing support and tie ups with end consumers
Due to its size, scale and design, Mega Food Park is in a position to attract marketing tie ups from MNC manufacturers and large food retailers that require good quality farm produce on a sustained basis. Mega Food Park offers control over the entire process from raw material procurement to preservation, testing and transportation facilities, retailers and exporters willingly procure value-added produce from the park.
Currently, we have constitutes a Forward Link’s Team to forge linkage with: |
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Wholesale traders |
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Supermarkets |
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Processors |
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Exporters |
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Spot deliveries |
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Exchanges |
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| The Forward Link’s Team is establishing a network with major leading retailers for sale in required quality and quantities. Institutions such as Agricultural and Processed Food Products Export Development (APEDA) and National Dairy Development Board (NDDB) are being linked for direct exports. |
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| Master Plan |
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